Fifty years ago we had a vision, and to achieve that vision we placed a plan and moved forward. Today, I can proudly say that our vision was rightful and our plan was successful. Our history and present position vouch for our ability to determine the means of staying ahead in satisfying our customers’ needs and meeting the demands of a multinational markets.

From the very beginning, our vision has been to maintain our position as an International Market Leader especially in the GCC area, and to increase our market share through delivering world-class paints and coatings tailored according to regional needs at affordable prices.

Our vision on the short run is to maintain a leading market position while focusing on sectors that show major growth. We are planning to do so through our triple A strategy: Attack, Acquire and Anticipate. We are first not giving up the fight especially with our direct competitors, therefore we are planning to keep pushing and attacking strategic customers and markets by offering innovative products, competitive prices, payment facilities and most importantly state of the art after sales service.

We shall also acquire established businesses in territories that are new to us and go to markets we thought were impenetrable.

And last but definitely not least, we shall anticipate the industry’s newest trends and technologies and adapt our abilities to meet them.

On the long run our vision expands way beyond business strategies to reach an ever-learning organization that leads the market with radical innovations and state of the art solutions for our customers.