Purpose ID was formed in the UK by Gail Thomson in 2007 and has developed its international status with studios in Dubai and Copenhagen with projects underway in Europe, Middle East and Africa.

Specialising in Hospitality, Commercial and Retail sectors, Purpose work with their clients on a shared journey allowing them to deliver above and beyond in terms of commitment, quality and vision. The aim of the practice is to create spaces which are memorable, engaging and ultimately feel good to be in; this approach has earned the respect and trust from clients over the years and still forms the principles of the practice to this day.