The Fast-Moving Consumer Goods (FMCG) industry is widely seen as fast-paced, innovation-driven, and fiercely competitive. While that’s true on the surface, there are deeper FMCG challenges that often go unnoticed — yet they profoundly affect how consumer packaged goods (CPG) companies operate, grow, and compete.

No matter your role, you’ve likely encountered familiar obstacles: systems that don’t communicate, AI projects that never scale, or data gaps that make analysis nearly impossible. These aren’t abstract issues — they’re daily operational barriers that slow teams down, increase costs, and limit the impact of even the best business strategies.

Drawing from our experience across global FMCG markets, we’ve outlined the most overlooked industry challenges and practical steps to overcome them — helping you strengthen your sales strategy, optimize resources, and build a more connected, data-driven organization.