na Photography is considered one of the most effective methods in tourism promotion and development as well as the documentation of culture and heritage. The first ever Colors of Saudi Forum aims to emphasize SCTA’s role in introducing Saudi tourism components whether traditional, natural or cultural. The forum also aims to raise interest in domestic tourism with a focus on the urban aspect. The forum encourages photographers, professional and amateurs alike, to highlight Saudi tourism sites, heritage, antiquities, diverse natural environment and urban development._x005F_x000D_ _x005F_x000D_ Reinforce photography’s role of highlighting Saudi tourism components and the provision of professional photographs related to Saudi tourism and its components. The forum also aims to support such talents and encourage photography and tourism photography. The forum also seeks to raise awareness on tourism and heritage and the importance of their documentation to strengthen nationalism. Another objective of the forum is to create a photo database about Saudi that could be used in the media.