We began in Muscat in 1987 as part of the Ali Mirza Group with a simple yet powerful mission: to transfigure energy to empower you. Today, we’re still 100% dedicated to delivering world-class technology that meets the growing energy and industrial demands within Oman but we are aware that the world is changing which is why we are putting our decades of knowledge and understanding into giving you the choice the way power is made by embracing green energy into our portfolio.

The strategy that we implement in the coming years will focus on three priorities:

•  Accelerate organic growth to gain market share,
•  Innovate selectivity in capital allocation and reduce indebtedness and,
•  Improve operational and financial performance.