To offer innovative products and services to our customers while maintaining the highest quality standards coupled with competitive prices. Apply industry best practice to deliver the best quality results. Maintain our code of conduct by Upholding honesty and integrity in our business relationships, retaining the trust and respect of all customers. Practice transparent good governance, and actively promote an environmental and social profile that offers tangible benefits to the stakeholders.

Vision

To be one of the leading regional providers of the ready-mixed concrete products, related services and solutions. We are committed to deliver our clients with quality products & competitive prices.

Mission

To fill the quality & price gap by sharpening the edge in the industry among the Middle East. We believe that creating and delivering best services to our customers, employees and stakeholders is fundamental to our business.

Goals

To enhance businesses and strengthen position as a leading integrated Ready-mixed materials and services provider. To achieve this objective, our strategy elements are:

• Grow Locally
• Lead in the Region
• Innovate for the Future