• About

Since our origin in 1967 SARA has established itself as one of the leading retail, projects and wholesale distributors of building materials, ceramics, tableware and hospitality products in the region. We are recognized across the Middle East for unparalleled knowledge of the industry, business and consumer needs. Our operations span from the Kingdom of Saudi Arabia, UAE, Lebanon, Qatar, Bahrain, Oman, Kuwait, Ghana, Ivory Coast and China making us the preferred business partner of choice.

Since its foundation the company has grown to become the region's leading supplier of high quality products such as crystal, chinaware, glassware, kitchen equipment, bathrooms, ceramics and sanitary. A number of the most prestigious hotels, iconic landmarks, restaurants, airlines, golf clubs and a myriad of other clientele throughout the Middle East carry our products with pride.

Since 1967 SARA has lead the industry through innovative and sustainable business practices. Our business is managed by efficient, self-motivated and dedicated employees that work closely with leading experts. We now operate from fifty highly visible showrooms and eight warehouses covering the largest cities in the region.