ITALIAN MASTERPIECES

109 year heritage of luxury Italian furniture in the UAE

High-end contemporary Italian furniture has become the spoken dialect among UAE’s most demanding design treasure seekers. As ambassadors and purveyors of luxury bespoke furniture, Poltrona Frau Group ME brings a fresh take, with four historical brand leaders. Each brand has its own distinctive personality, yet all speak of superior craftsmanship and research, sustainability, passion and flair.

The story goes back to 1912 with the founding of Poltrona Frau, followed by the creation of Cassina in 1927, and Cappellini in 1946. The three giants met in 2005 and became Poltrona Frau Group; an iconic international group in the high-end luxury furniture and interior design arenas. Attracted by the appreciation of luxury and exclusivity, Poltrona Frau Group has set its destination to the Middle East to bestow interiors of distinction where lavish lifestyle, development, and vision arise. With the recent acquisition of Luxury Living by Haworth and Potrona Frau Group, now a new chapter is unfolding, and Poltrona Frau Group ME is adding Bentley Home to its repertoire.

Poltrona Frau Group has underlined its ability to anticipate and interpret the evolution of contemporary luxurious living over the years. It became a point of reference in the high-end furniture market, for home and office, through the most important international designers and architects. Thanks to the foresight of the entrepreneurs who have led the group through the years, challenging the rules with boldness and continuous experimentation, Poltrona Frau stands as a testament to the dreams and rewards of luxury designer furniture in the UAE.

The eponymous Poltrona Frau brand has become a reference in high-end Italian design. Handmade elegance, classic lines, and the highest standards of craftsmanship are the legacy of the founder, Renzo Frau.

The Bentley Home collection has been interpreting the luxurious personality of the automobile brand since 2013. Bentley is a brand with an “haute couture” spirit, putting the accent on details and sophisticated combination of different colours and precious materials with the expression of luxury in every detail. It is the collection for those who like to surround themselves with quality, beauty and refined elegance.

Cassina has made history through collaborations with some of the greatest architects and designers. Le Corbusier, Zaha Hadid, Philippe Starck – have all marked the brand with their creative vision, seamless blend of technology, artisanal manufacturing and design.

Experimental and yet efficient and abundant in its creations, Cappellini today is considered a beacon of Italian innovation. With creations exhibited in New York’s Museum of Modern Art, Victoria & Albert Museum and Tate Modern Gallery in London, Giulio Cappellini’s premium Italian furniture lines have become icons of contemporary design.